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Fashion & Design

Happy just by looking at them- The world of "Nezo art" and "Ohirune art"

Cute photographs of sleeping baby’s natural posture be coming very popular

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A New Wave of Stylish Japanese Tableware with Cute Colors and Motifs!

While Japanese food is popular all over the world, only in Japan has tableware been uniquely developed for the food.

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Japanese Magazine Giveaways with Gorgeous Fashion Goodies and Sundries

Visit any bookstore in Japan, and your attention will be drawn to a certain sight. You will see large piles of magazines bundled with giveaways. The giveaways may be larger than the magazines themselves,so you may wonder what readers are paying for: the magazine or the giveaway.

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Finding the Perfect Match, Fans Rave about Kojima Jeans!

Jeans were born in the U.S. as work clothes for laborers in the 1870s. Made of thick cloth called "denim," jeans have since become popular globally and are now must-have fashion items. While the U.S. is the birthplace of jeans, did you know that a town in Japan is also famous for producing jeans?

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Cute Good-Luck Charms to Carry with Style

Many Japanese people practice the custom of visiting a Shinto shrine or Buddhist temple and receiving (that is, buying) a good-luck charm called omamori, which is said to protect the holder. Because of this tradition, Japanese people are familiar with good-luck charms.

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BEAUTIFULLY FRAGRANT INCENSE

In Japanese life, there is a culture of enjoying fragrance. Products such as osenko (incense sticks), room fragrances, and fabric softeners are used on various occasions.

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NEW STYLE: BIG SILHOUETTES

Currently in Japan, the "big silhouette" style, in which large-size clothing is worn, is very popular.

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BORROWED WESTERN CLOTHES? RENTAL FASHION

The popularity of latest fashion rental services is rising among Japanese women.

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Face Pack

WHAT FACE WILL YOU WEAR TODAY? UNIQUE FACE PACKS

The number of women using face packs during their downtime after an evening bath or in their morning skin care routines is increasing. Face packs have become easy to adopt and naturally exist as a beauty custom.

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Bonsai

Bonsai

The People of Japan have incorporated trees into their lives using Bonsai, a hobby that can even be called an Art, where magnificent natural landscapes are created in small plant pots. Read More

Japan’s Blue Created With Indigo Dye

Japan’s Blue Created With Indigo Dye

Traditional Japanese staining technique, Indigo dye, advances merging the old and new, including the use of rich indigo tones for stylish fashion combinations and interior design. Read More

Decoration

Decoration

There is an on-going boom in decoration among Japanese women; they enjoy their own 3-D decoration on their smartphone and digital camera with rhinestones and beads that sparkle like jewels, miniature fruits and sweets.

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Harajuku Fashion

Harajuku Fashion

Harajuku district in Tokyo, with abundance of shops and boutiques catering to mixed tastes, continually generates new fashion into the world with the idea of “kawaii” as the keyword.

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Cat Fashion

Cat Fashion

Cat-themed fashion has become popular among young Japanese women in their teens and twenties. Many young women love not only cat-themed clothes and shoes but also their hair and even their makeup in the style of a cat.

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Japan’s Evolved Restrooms

Japan’s Evolved Restrooms

High Tech, Unique & Beautiful
In Japan, regular restrooms in public spaces in department stores or restaurants tend to feature high-tech toilets with cleanliness. They also have lavish designs or facilities with music or sweet-smelling fragrances to help visitors relax. Such high-tech, uniquely beautiful Japanese restrooms make you want to visit again.

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Yukata

Yukata

Yukata is one of traditional garments for summer in Japan. Especially popular among women, yukata with modern and colorful designs have made their appearance in addition to traditional ones in recent years.

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Shikki(lacquerware) Masterpiece of Japanese Traditional Art

Shikki (lacquerware)

Shikki” (lacquerware), also called “japan”, is Japan’s representative traditional art with thousands of years of history. Wajima lacquerware and other shikki as well as craftsmanship such as makie continue to charm people around the world.

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New Trend in Hairstyles

New Trend in Hairstyles

Various hairstyles—curled, braided and piled up—combined with retro-style hair accessories have recently come to the fore among young Japanese women, who are yet again setting new fashion trends.

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Long, Flowing Maxi Skirts

Long, Flowing Maxi Skirts

Young Japanese women are enlivening city streets these days with the flowing contours of the maxi skirt, which they pair with various other contrasting styles.

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A Boom in Elegant Hats

A Boom in Elegant Hats

Wide-brimmed hats were once associated with chicness and social position. Today, young Japanese women have embraced these and other hats as a new, sophisticated fashion style.

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No Longer Just Summer Wear

No Longer Just Summer Wear

With a multitude of appealing styles, shorts matched with legwear have become an essential part of women's wardrobes.

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The More Layers, the More Chic

The More Layers, the More Chic

From pop trends to nature to new urban outdoor styles, the layering of a myriad of different clothing by Japanese youth reflects an advanced combination of modern, casual style and comfort that never fails to astound!

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Socks—Fashion from the Ground Up

Socks—Fashion from the Ground Up

Japanese schoolgirls created the boom in loose socks in the 1990s, but recently, a new trend in coordinated fashion has appeared, as women pair socks of various designs with high heels and boots ... maybe the next global chic?

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Natural Motifs are In This Summer

Natural Motifs are In This Summer

Floral prints, a longtime favorite with Japanese people, are in vogue this summer.

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Manga-Chic Fashion Glasses

Manga-Chic Fashion Glasses

Large-framed glasses are the hottest fashion accessory item among women in their teens and twenties, thanks to the revival of a flashy '80s look. Part disco, glam, and manga, they add a touch of eclectic charm.

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Hip Hot

Hip Hot

This winter, stylish and colorful belly warmers known as haramaki are making their way onto the waists of young Japanese men, bringing this traditional garment to the forefront of fashion.

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Trends in Furisode

Trends in Furisode

Traditionally worn for weddings and other formal occasions, the colorful long-sleeved furisode kimono has begun to incorporate the influence of Western-style clothing and has become key to passing on the rich tradition of kimono to the next generation of Japanese young women.

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Wrap It Up

Wrap It Up

Versatile, sophisticated, and affordable stoles have become a firm fashion favorite with young Japanese men.

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